SAN FRANCISCO BASED CREATIVE FOCUSING ON GRAPHIC AND WEB DESIGN
Varcity Brand Identiy (2024)
DESCRIPTIONServing as the Design and Social Media Chair for University of San Francisco’s Hip Hop Dance Team, Varcity SF, for their 2023-2024 season, I was responsible for developing the team’s brand identity including logos, promotional materials, and apparel designs.
The theme chosen for the year was inspired by a dark chrome aesthetic which was carried through with a moody, metallic-inspired color palette, modern typography, and layered graphic elements.
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The theme chosen for the year was inspired by a dark chrome aesthetic which was carried through with a moody, metallic-inspired color palette, modern typography, and layered graphic elements.
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Boost Vitamins Brand Identity (2025)
DESCRIPTION“Boost” is a conceptual multi-vitamin gummy brand created for partiers, ravers, and concert-goers. Designed to support both energy and recovery, the formula includes electrolytes, B vitamins, immune boosters, and antioxidants. The branding and packaging reflect the high-energy, vibrant lifestyle of its target audience, emphasizing both function and aesthetic appeal. Through this project, I explore the intersection of health and lifestyle branding, demonstrating a strong understanding of audience engagement, visual storytelling, and the role of design in shaping consumer perception.
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SEE FULL PROJECT
Franify Game Website (2023)
DESCRIPTION“Franify” is a playful and personalized game website inspired by my Spotify playlists. The website features three unique games, each tied to a specific playlist that captures a slice of my life. The first game, "In Ma Room," is based on a my room-listening playlist. In this game, players must catch falling laundry as it descends from the ceiling. The second game, "Workie," is my work playlist and challenges players to serve coffee to angry customers before they get too close. The final game, "Shake Shake," reflects my dance practice playlist, requiring players to catch arrows in sync with the rhythm as they move towards me.
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SEE FULL PROJECT