Varcity Brand Identity
Graphic Design
Logo Design
Apparel Design
YEAR 2023-2024
MEDIA Adobe Illustrator
Adobe Photoshop
The theme chosen for the year was inspired by a dark chrome aesthetic which was carried through with a moody, metallic-inspired color palette, modern typography, and layered graphic elements.
Team Logo
This project involved designing a logo for Varcity SF's 2023-2024 season, featuring a bold, angular "V" with a metallic finish. Abstract shapes below the "V" subtly represent "SF," reflecting the team's San Francisco roots. The final logo embodies a modern, edgy vibe aligned with their branding vision.
This logo was made using Adobe Ilustrator and Photoshop.
Showcase Posters
This project involved designing promotional posters for Varcity SF's annual fall showcase, Cityscape, and spring showcase, Homecoming. Both posters, inspired by a dark chrome aesthetic, feature a sleek, metallic color palette, bold contrast, and modern typography. Layered graphic elements evoke movement and excitement, capturing the team’s dynamic energy while maintaining consistent branding for the event.
This poster was made using Adobe Ilustrator.
Member Highlights
This project involved creating member highlight designs for Varcity SF's Instagram, celebrating over 50 members. Each design featured the member's name, year, and pronouns, all presented in the team's signature dark theme aesthetic to showcase individuality while maintaining a unified identity.
These designs were made using Adobe Ilustrator and Photoshop.
Other Promotional Content
This project involves other content created for various announcements and events for the team’s instagram. Each design was thoughtfully crafted to reflect the team's identity, ensuring a cohesive and visually striking presence across all posts.
These designs were made using Adobe Ilustrator and Photoshop.
Team Merchandise
This project involved designing merchandise for the fall semester, which features the Varcity SF logo layered over a wireframe globe. The high-contrast black and white palette was chosen to reflect the team’s signature dark theme aesthetic.
This design was made using Adobe Ilustrator.